Bidstack Group Plc (LON:BIDS) has revealed the first results from a collaboration with Moat by Oracle which has verified benchmark-exceeding data to verify traffic to the company’s in-game advertising.
The AIM-quoted company, in a statement, said that preliminary analysis revealed that more than 99% of observed traffic was free of ‘verified general invalid traffic’ (GIVT).
The analysis compared to Moat’s Q3 2020 Display benchmarks and suggests Bidstack’s overall PC GIVT outperforms the industry benchmark, with results around 3.5x better than the benchmark.
Bidstack highlighted that GICT is a key component under the industry umbrella term of ad fraud.
The analysis examined an ad campaign featured in Football Manager 21 in the United Kingdom, and run by Dentsu’s DGame on behalf of a leading global financial institution in January and February 2021, the company noted.
“It is vital for brands to be able to verify whether their ads are being delivered to a real person when running in-game advertising,” said Mark Kopera, head of product for Moat by Oracle.
Dentsu’s DGame’s Luke Aldridge, meanwhile, added: “We are very impressed with Bidstack as a trustworthy in-game media channel for our clients, and having their numbers validated is further proof that they’re ready to unlock the potential of the gaming audience for advertisers.”
James Draper, Bidstack chief executive, said: “At Bidstack our number one priority is ensuring the integrity, purity and safety of the gaming experience to both brands and game developers.
“We are delighted that Dentsu’s DGame found reassurance in the data provided by Moat by Oracle and look forward to continuing to create amazing in-game advertising campaigns with the boldest global brands.”