The company is preparing to launch a new Rotary Steerable System (RSS) product and Bird will be responsible for the development and commercialisation of the new RSS tool which will be positioned as an alternative to traditional versions.
It is based on a re-engineered and optimised alternative directional drilling design originally licensed by Enteq from Shell in 2019.
Bird will be based in Houston where he will oversee an engineering team with combined experience of more than 150 years in RSS and directional drilling technology, the company highlighted.
“We are delighted to welcome Neil on board at this stage of our evolution as a company,” said Martin Perry, Enteq chief executive.
“We know we have something special here, and Neil and his team are the right people to build that out into something that represents a real step-change in the market, at a time where unconventional plays make directional drilling more complex and competitive than ever.”
Bird, meanwhile, added: “When I first began talking to Enteq about this role, I was sceptical. Here was a company not currently active in the RSS market, and with a concept that takes a fundamentally different approach to traditional RSS and directional drilling tools.
“However, on closer examination, it became clear this is an incredibly exciting project to be part of.
“Not only was I convinced by the management team that this was a company with ambition and momentum, I was also encouraged by Enteq’s operational and engineering track record for downhole solutions, and reputation as a trusted independent supplier.
“What’s more, looking at the concept in detail, it was clear that every technology in here is field-proven. It simply took that stroke of inspiration to combine it for a new, elegant alternative to existing RSS design. I’ve been in this industry a long time now, and it’s rare to see such effective innovation.”