Musk previously teased the drink on April Fool’s day in 2018, branding it originally as ‘Teslaquila’. The firm’s website currently lists the drink, which is priced at US$250 per bottle, as out of stock but also says it will be made available in selected US states such as New York, California and Washington.
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The billionaire attempted to trademark the ‘Teslaquila’ name in October in 2018, however, Mexico’s Tequila Regulatory Council argued that the name evoked the word Tequila, which is a protected term due to origin rules that stipulate Tequila must be made in the Mexican states of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas.
The spirit, which is marketed as a “premium 100% de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish”, is due to start deliveries in late 2020.
Shares in Tesla were down 2.4% at US$427.78 in pre-market trading in New York on Friday.