Airnow PLC has won two contract extensions with a pair of key international clients, Newzoo and KKBOX.
The contracts are with the group’s Airnow Data arm, which tracks over 5mln apps available from Apple and Google Play stores across 55 countries for clients including brands, app publishers, advertising agencies and mobile networks.
Newzoo, a provider of games and esports analytics with locations in Amsterdam, San Francisco and Shanghai, has agreed a new deal for Airnow Data to generate expanded levels of reporting.
Marenco Kemp, Newzoo’s head of data acquisition, said: “We’re delighted to extend our partnership with Airnow Data. The collaboration supports us in enhancing our data platform with mobile game metrics, allowing us to offer a complete view of the global games market.”
KKBOX, a music streaming service mainly serving East and Southeast Asia, has also agreed a contract for Airnow Data to continue to provide the existing service level agreements for a further 12-month period.
The Taiwan-based company has more than 10 million registered users across Asia, focusing on regions including Taiwan, Hong Kong, Malaysia, Japan and Singapore.
Tim Armes, Airnow Data’s client services director, said: “We are delighted to have agreed these extended contracts with such significant organisations, both of whom we have developed fantastic partnerships with built upon expertise, flexibility and a clear understanding of the customer’s requirements.”
Airnow is an app-management and data intelligence platform that is aiming to become the go-to source to help publishers analyse, distribute, secure and monetise their apps.