Immotion Group launches ‘in-home’ ocean immersive experience

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Immotion Group PLC (LON:IMMO) announced the launch of its brand new ‘in-home’ product, the ‘Let’s Explore Oceans’ mega pack.


The new offering comes as a complete boxed solution, including virtual reality (VR) goggles, carry case, holographic cube, hardback colour factbook, plus ten VR movies and four augmented reality (AR) experiences.


WATCH: Immotion Group launch at-home, educational, fun family product ‘Let’s Explore Oceans’


The immersive entertainment group said the boxed product will be available both online and through selected partner locations priced at GBP59.99, US$59.99 and EUR59.99.


The AIM-listed firm said it has been using already-filmed VR experiences and assets previously employed exclusively for its motion platform partner locations.


The new offering includes additional experiences such as an underwater adventure where the user can immerse themselves in the depths of the ocean, as if they were actually there, with the new ‘Let’s Explore’ holographic cube allowing users to simply gaze at the cube to trigger different experiences and movies.


Once users have bought the mega pack they will in the future be able to purchase additional ocean experiences, and potentially new packs without the need to repurchase either a new headset or cube, they will simply download additional offerings from the Apple, or Android stores.


“For too long home users have not been able to experience VR in a full connected manner. They’ve been able to buy headset, but no content,” said chief executive Martin Higginson.


“We have in the ‘Let’s Explore’ offering finally joined the dots allowing users a relatively low-cost entry point to the wonderful world of immersive entertainment.”


Shares advanced 5% to 3.2p on Thursday at the opening bell.

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