LVMH says ‘non’ to Tiffany merger and luxury handbags start to fly

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One of the biggest mergers ever planned in the luxury goods sector sensationally fell apart today as French giant LVMH walked away from its planned marriage with jewellery icon Tiffany & Co (NYSE:TIF).

As with all celebrity break-ups, the fall-out is likely to be ugly with Tiffany already filing a lawsuit to sue the French handbags, spirits and perfumes group.

Rumours that the deal was in trouble have been circulating since March as the luxury goods sector has borne the brunt of the coronavirus pandemic.

LVMH has now been accused of being deliberately tardy in getting the regulatory approval for the deal to scupper it, according to the Tiffany press release issued last night.

For its part, LVMH cited a request from France’s Foreign Affairs Ministry to delay the deal due to a US plan to impose tariffs on French and European goods.

Tiffany said it was only told this yesterday and it is not a reason to stop the US$16bn merger.

“We believe that LVMH will seek to use any available means in an attempt to avoid closing the transaction on the agreed terms,” Roger Farah, Tiffany chairman, said in the statement, adding the US group will attempt to force LVMH to honour the US$16bn deal.

The US group shares dropped 10% to US$110 having been US$135 at the start of 2020, while LVMH is EUR402 against EUR419 in January.

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